SpeedyPin and Vox Call – An Overview of My Work

December 16, 2011 · 3 comments

in Work

SpeedyPin Phone Cards Vox Call - International Calling Service

I have not really written much about what I do for work… how I have been making a living over the past several years. As such, I thought I would take a few minutes to talk about this. This is an overview and if further interest warrants, I would be more than happy to share more details.

I have been working for a small company named SpeedyPin (http://speedypin.com) since 2003. SpeedyPin is a leading online retailer of prepaid phone cards (calling cards) and has been in business for over a decade.

When I joined the company in 2003, the official name (or core brand) was 1st-USA.com Phone Cards. The company owned and operated several phone card (calling card) retail websites, including SpeedyPin.com. They also created the incredible back-office (software) it took to safely and successfully sell prepaid phone cards online; not at all an easy venture. Continuing, my role, at the time, was Marketing Manager. I handled anything and everything having to do with Internet marketing and advertising. Specifically, my foci was new customer acquisition and retention, SEO (search engine optimization), PPC (pay per click) advertising and affiliate program management.

As an aside, I really felt like 1st-USA sounded more like a bank than a phone card company, so I suggested that we make SpeedyPin our core brand. Low and behold, that came to be and SpeedyPin has since been our core brand.

Shortly after my arrival some amazing things happened. Our product team brought in some amazing cards and our search engine rankings jumped to the top. Our road to domination had begun. Things were good!

Then around then end of 2007 our industry saw some major changes which deeply affected everybody within it. These changes including a stronger presence from the FCC, economic downturn, immigrants (heavy phone card consumption) began leaving the US, war peaked and free international calling alternatives jumped onto the scene. Obviously, we had to do something about this… we had to make some changes.

Pretty quickly our CEO, at the time, determined that we needed to create and sell a prepaid product which was more service oriented. Core features of this product/service had to include a quick and easy dialing process, one that offered great international rates with no fees, allowed customers to view their call details online and was really hassle free. And all of this had to be backed by a real guarantee. He also had envisioned an Agent program built into the system which would allow the service to be sold in/from brick and mortar stores (mobile phone stores, liquor stores, c-stores, etc.).

By 2009 we had our first working version (beta) of Vox Call (http://www.voxcall.com). In my opinion, however, it was not really until the first quarter of 2010 that Vox Call had what it needed to be considered a minimum viable product–to handle end-user customers and agents. Agents can sign-up or request more information to sell Vox Call here: http://www.voxcall.com/business.

Vox Call offers all of the aforementioned and has received many accolades from our end-user customers and agents. Additionally, Vox Call has received great interest from other telecom platform service providers and call centers who make international calls.

Fast forward to April 2011… I was given the opportunity to take the helm of SpeedyPin’s business. This is an opportunity I had dreamed about since the 7th grade. Needless to say, I am very happy and very fortunate to be in this position. It aint easy! But, I am learning a lot and doing my very best to keep SpeedyPin in an industry leading position.


Disclaimer: I am the CEO at SpeedyPin. The views and opinions expressed on this, my personal blog, are mine alone and do not necessarily represent or reflect those of my employer.

{ 2 comments… read them below or add one }

1 stellaalley September 20, 2013 at 4:08 am

Prepaid Long Distance International Calling Service to call around the world with cheapest call rates as well as with excellent quality.


2 Jonathan Kraft March 20, 2012 at 9:59 pm

Is there a “Dummy’s Guide to How VoxCall works and why it’s great?

That would be good to see.


P.S. I had no idea you had a blog, or that you had linked to us. Thanks for doing both!


Leave a Comment