A couple of hours ago I was checking one of my Google AdWords accounts and reviewing ad presentation live on Google. To my surprise I noticed all of the Display URLs for all of the advertisers were displaying the sub-domain www.
It was only a few weeks ago Google began forcing the lower case version of an advertisers’ Display URL — domainname.com. I hope the results of their usability tests are driving these changes rather than some HIPPO; I’d bet on the first.
Nonetheless, this is a significant change and I’d like to know if it effecting your click through and conversion positively or negatively. Thank you in advance for sharing your experience.
*Google AdWords image is a Trademark of Google.