AWESOME MEMORIES! I was cleaning out my closet and found my “Google Dance” T-shirts. I received them for attending the Google Dance event held at the Googleplex in 2005 and 2006. This was a special event put together by the Search Engine Strategies (SES) group and the amazing folks at Google.
If you’ve never been to the Googleplex, words can’t begin to describe the size of the complex or the amount of concentrated brain-power within. It was truly fantastic.
For those that of you not within the digital marketing/advertising industry, “Google Dance” was the cute name the industry used for a Google Algorithm update–when Google made changes to the way it indexes, classifies and/or ranks web pages. It preceded named updates like Panda and Hummingbird.
Use HTTPS / SSL
Yeah, you read this right. On August 6th, 2014 Google posted the following “HTTPS as a ranking signal” via its Webmaster Central Blog.
Google is again up to something that will ultimately allow them to enjoy the windfall of benefits. The way they announced this is evidence enough they think/know that millions of website owners will forgo rational decision making in favor of a knee-jerk one. And, to those of you who would do this solely for the purpose of possibly achieving higher rankings… THAT’S NOT THE POINT! In fact, Google said, at least initially, “HTTPS will only be a lightweight signal, affecting fewer than 1% of global queries.”
Please… I implore you… do not sprint over to the Bat Phone–nearly tripping over all the crap on your floor–to call your web development team/contractor and Read the full article →
Last Updated: 7/11/2016
I used to have a fairly long commute to work. My daily drive equated to seventy miles round trip or roughly one hour and thirty minutes. And, I had been doing this for just a bit longer than ten years.
At any rate… for the majority of this time I, like many of you, tuned into my favorite morning radio show without much complaint. But, something changed about a year ago. I found myself becoming just plain disgusted with the topics of conversation and equally irritated by the blathering, brain-numbing banter I was being subjected to. Yes, I know that I could have simply changed the station or put in a CD. I did this for a while, but became bored.
Finally, in July of 2013 I made a big change. Enter Audible.com!
Read the full article →