“I worked with Eric at SiteTuners where he held the position of Senior Director of Optimization. During that time he played a vital role in the company’s success. Eric is one of the most talented business development and marketing professionals that I have had the pleasure of working with. He has earned his reputation as a CRO and SEO leader who excels at driving conversion and revenue through innovative sales and marketing initiatives and strategic change management. His boundless energy, great sense of humor, and natural leadership skills make him the right choice for the toughest marketing challenges in my opinion. Because of his amazing coaching and training, my industry knowledge quadrupled in the time we worked together. He always went out of his way to share his knowledge and time to ensure I could do the best job possible for our clients. If you ever have the chance to work with Eric, I’d wholeheartedly recommend that you take it. You couldn’t ask for someone better to lead a team or advise a client.”
About
I am a customer-centric and innovation-oriented director with a consistent track record…
Contributions
-
How do you audit your content for gaps and opportunities?
In my experience, the right way to perform a content gap analysis & increase conversions is to use a framework, like AIDA (Awareness, Interest, Desire, Action) to classify/tag your existing content. You'll see where you need to close the gap. 3-Step Content Gap Analysis: 1. Catalog all of your content in an Excel/Google sheet. 2. Tag your Content by where it sits in the AIDA funnel. 3. Analyze - See where you need content to fill the gaps. Bonus insights: 1. Content: The written word, downloadable assets, videos and quizzes/wizards, podcasts, infographics, etc. 2. Having content at each step of your visitors' journey establishes you as the authority; Visitors won't need to look elsewhere for information because your site has it all.
-
How do you audit your content for gaps and opportunities?
In my experience, the right way to perform a content gap analysis & increase conversions is to use a framework, like AIDA (Awareness, Interest, Desire, Action) to classify/tag your existing content. You'll see where you need to close the gap. 3-Step Content Gap Analysis: 1. Catalog all of your content in an Excel/Google sheet. 2. Tag your Content by where it sits in the AIDA funnel. 3. Analyze - See where you need content to fill the gaps. Bonus insights: 1. Content: The written word, downloadable assets, videos and quizzes/wizards, podcasts, infographics, etc. 2. Having content at each step of your visitors' journey establishes you as the authority; Visitors won't need to look elsewhere for information because your site has it all.
-
How do you audit your content for gaps and opportunities?
In my experience, the right way to perform a content gap analysis & increase conversions is to use a framework, like AIDA (Awareness, Interest, Desire, Action) to classify/tag your existing content. You'll see where you need to close the gap. 3-Step Content Gap Analysis: 1. Catalog all of your content in an Excel/Google sheet. 2. Tag your Content by where it sits in the AIDA funnel. 3. Analyze - See where you need content to fill the gaps. Bonus insights: 1. Content: The written word, downloadable assets, videos and quizzes/wizards, podcasts, infographics, etc. 2. Having content at each step of your visitors' journey establishes you as the authority; Visitors won't need to look elsewhere for information because your site has it all.
Activity
-
Running A/A tests is such an eye-opening exercise for product and marketing managers. In a nutshell, an A/A test involves setting up an A/B test…
Running A/A tests is such an eye-opening exercise for product and marketing managers. In a nutshell, an A/A test involves setting up an A/B test…
Liked by Eric Itzkowitz
Experience
-
Cyberstone Digital
-
-
-
-
-
-
-
-
-
-
Education
Licenses & Certifications
Recommendations received
8 people have recommended Eric
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Eric Itzkowitz
2 others named Eric Itzkowitz are on LinkedIn
See others named Eric Itzkowitz